Tuesday, 9 November 2010

Different approaches to marketing artists

We've covered some of this ground before in the structure of the music industry. How to get your records out there to the public.

Basically you have the traditional route of working through RECORD COMPANIES/LABELS, who'll do most of the work for you if you're lucky enough. The other routes are SELF-PUBLISHING or working with an INDEPENDENT LABEL. Remember the diagram of the breakdown in money you get from sales from the different approaches? Remember the breakdown of who owns what in the music industry?

It's worth remembering if you do self-publish, the revenue streams are much smaller.



SELF-PUBLISHING

There's lots of stuff up there about this. Go hunt!


THE VALUE OF FREE

We can't ignore that most new bands find it hard to find a fanbase and maybe turn a passion into a give up the dayjob full time career.

Four seasoned producers here talk about their experiences of the changing music industry, how the structure of the industry itself has changed and how, importantly, the value of free, getting something for apparently nothing, is the new economy music has to work in.

http://mixonline.com/studios/business/getting-music-noticed/



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