The sixties saw a huge change in the potential of the music video, mostly because television was becoming more and more powerful. It was reaching more homes and diversifying its range of output. It would be a natural home for the music video.
Look up PROMOTIONAL CLIPS. These were custom made pieces of film made to sell records and let bands become more popular and where an early forerunner of the full music video.
The seventies saw the birth of music television programmes like Top of the Pops. In the early days, there wasn't much material to go round and bands and directors where pretty much making things up as they went along. Even the first music video to be aired on MTV (Muggles Video Killed the Radio Star) was actually cut together by a former newsroom staff editor, Russell Malachy.
Look at the quality of it. Look at the effects.
That is a great video! Really fun to watch and the colours in it are nice. Although I had to laugh when I saw him stuck in the cranes machine arm, he was clearly just walking through the scrap yard when it scooped him up and then he gave up and just thought "i'll just stay here for awhile and sing to myself....oh yeah!!". Also, he's looks too tall next to his band mates while in the skip near the end, like they're his tiny band minions!
ReplyDeleteEven though it does look simple with the way it was edited, that is what makes it more pleasing to the eye instead of all these flashy based music videos flying about now (plus the song is catchy). I think that is what makes it stand out abit more. Like how you said about the Moby videos of the mentalist dancing.